- Email Marketing

Marketers are using social media to enhance their email marketing campaigns rather than to replace them, according to new research.

Companies are gradually becoming more sophisticated in their email marketing efforts, with greater use of personalisation and segmentation in their campaigns.

Far from ousting email from marketers' toolboxes, social media is being used to enhance its effectiveness, as eConsultancy's latest Email Marketing Industry Census discovered.

Email advertising is an inexpensive direct marketing tactic to convey messages to the target audience. Some of the email marketing tactics are:

NEW YORK, NY--(Marketwire - March 10, 2010) - Datran Media, an industry-leading digital marketing technology company, today announced a strong speaking presence at the OMMA Global conference next week, March 17-18, in San Francisco. Datran Media executives Scott Knoll, SVP and GM of Aperture, Sean O'Neal, chief revenue officer, and Norm Page, regional VP of Aperture, will discuss the latest ...

To determine whether a message will be considered spam, it is filtered through a program, often by one called SpamAssassin. Spam filters look at long lists of criteria to decide if the message is junk. Each email message gets reviewed...and filtered...based on its "spam score." If your email exceeds a certain threshold, it's probably going to end up in the junk folder. If you don't want your email kicked out...

ANN ARBOR, MI--(Marketwire - March 10, 2010) - Ingenex, a Michigan-based digital marketing agency , web design and search optimization firm, has launched a new website for OSRAM Opto Semiconductors' Solid State Lighting business unit. The new LED Light Site, ledlight.osram-os.com , is the leading source of LED information, resources, tools, technology and LED lighting solutions for the solid ...

EMERYVILLE, Calif.----Lyris, Inc. today announced that Paula’s Choice Inc., a provider of cosmetics and skin care products, is using Lyris HQ to manage its online marketing campaigns.

REDWOOD CITY, Calif.----StrongMail, a leading provider of online marketing solutions for email and social media, today announced the launch of Social Studio™, a centralized campaign management application that is now being made available to professional social media marketers.

Implementing a perfect email marketing strategy is one of the fundamentals on creating a successful internet based business, this is the only opportunity you've got to promote or to inform about the benefit for using your products. Here are some tips for having a successful email marketing strategies.